Dragon is a story of authenticity, creativity, and innovation. Established in Southern California in 1993, Dragon is a globally recognized, leading performance eyewear brand with deep ties to action sports.
Dragon’s wide range of eyewear appeals to consumers seeking expert craftsmanship, high-level performance, and innovative designs.
Dragon focuses on sustainable product offerings: utilizing Plant-Based Resin styles made from castor bean oil, Upcycled styles made from 100% recycled water bottles, recycled acetate, and sustainable steel
Dragon combines the fusion of art and performance with the Athlete Signature Series, launching optical and sun products inspired by Dragon's legendary athletes.
Dragon’s inclusive brand demographic consists of outdoor enthusiasts across the spectrum, including: the core athlete space, active surf and snow participants, the weekend adventurer, and the loyal fans who have been with the brand since its inception in action sport in the early 90’s.
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